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Thesis Project

JACKIE

I received my Master’s in Graphic Design from Suffolk University, where I developed my thesis project: Jackie!

 

The concept behind Jackie revolves around one jean jacket with unlimited designs. It features interchangeable hand-painted velcro patches that can be easily attached.

 

I produced a campaign video showcasing a patch for every occasion, highlighting the effortless process of swapping out different designs. To add a unique touch to the brand, I also created a custom font for the logo.

 

Jackie was born from my passion for fashion and painting. I always thought it was silly to buy multiple jean jackets that you might only wear once! Jackie empowers you to express your inner fashionista without breaking the bank.

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